Ford Motor Company Mexico was looking for a way to reach the youth market (women and men, ABC+, 16-32) as its image is traditional and older. Recently, new vehicle launches (Ka, Fiesta, EcoSport) have been attracting a younger public.

The marketing objectives: increase brand awareness, familiarity and purchase consideration among the target. One Digital's solution: AldeaByte, where with the help of co-sponsors we created a place for the youth market, a 3D virtual city that is a chat, that also offers content relevant to the target. (Guides to Movies, Restaurants, Bars, Clubs, Sports, Driving Schools, Music, Concerts, Television).