The new Ford Ranger 4x4, with best-in-class cargo capacity, was launched in early 2007. However, initial test drive numbers were below expectations.

Custom made Ford Ranger Flash drives were handed out to prospective buyers who test drove the Ranger. Each USB drive had a 32 Gigabyte capacity, giving it more storage than any thumb-drive in the market. Just like the Ranger’s best-in-class load bearing capacity.

The number of test drives increased by a staggering 40%, which translated as a rise in inquiries about the Ranger.