"The piece doesn’t mail until March 2006, so no results are available. However, I’m very pleased with the creative solution and convinced the piece will jump off people's door mats as it’s so different to the normal approach taken with vehicle offer mailings. The offer is clear on the outer, as is the product, which makes this a great brand communication too. It shouldn't fail to capture the eye of a soon to be in-market prospect."Mandy Dean, Direct Mail Specialist. Ford of Britain.