In this commercial, the world is full of small birds, which have decided not to fly. They walk, hop or hitch a ride on a skateboard, a window cleaner's cradle and an escalator. A caption says. 'Wouldn’t it be a shame, if birds never used their wings'. Towards the end, we see a couple who metaphorically use their wings, as they get in and drive off in their S-MAX.It is watched by a small bird, which is so engrossed it falls off its perch.