Based on Robert Frost’s poem ‘The Road Not Taken’, our TVC follows a young man’s life after he chooses to take the road less travelled. We follow our hero through many life-changing experiences, the good as well as the bad - all the moments that makes us who we are. Ford vehicles are shown as a subtle yet vital part of his journey. At the end of the TVC, we see his contentment with his family, his life, and with what he is driving – a new Ford.