Boost sales in a short period of time. Make consumers understand this is a unique opportunity to buy a Ford with a very unique price.

We finally decided to represent prices as animal that usually escape from the places they are at. To make them more differentiated, we chose a very iconic Spanish illustrator which gave to the final design a very unique final craft.

It was all closed with the tag line: Don't let them escape. New whatever model,for only 18.975€.

We are not allowed to share any sales info, even to jury members. All we can say is campaign was very notorious, and generated traffic to point of sale.