Cannes Lions
McCANN WORLDGROUP SAN FRANCISCO / MICROSOFT / 2008
Overview
Entries
Credits
Description
Easyeasier.com is the website for the launch of Microsoft Forefront, a new brand of security software designed for business. Created to appeal to the jaded and notoriously fickle I.T. community, the site is built entirely from video elements created specially for the site. Just one part of a fully integrated campaign that includes print, streaming, rich media, outdoor etc., the site has enjoyed heavy traffic and critical accolades since its debut. The site is notable for its slapstick humour and technical achievement.