Cannes Lions
AKQA, London / XBOX / 2006
Awards:
Overview
Entries
Credits
Execution
Given the target audience, we knew we could forget about high-blown claims and marketing speak. We’d be justifiably ripped apart in the forums. No. We needed something existential. Something very, very cool – and we needed to let the gamers think they were the only ones who could figure the whole thing out.
Outcome
1.5 million visits to the site – an average of 27,713 a day.
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