Malaysia’s Temengor Forest Reserve is over 130 million years old, so it’s older than the Amazon or Congo and contains species of flora and fauna that cannot be found elsewhere. Unfortunately, only one-third is part of the Royal Belum State Park, which leaves the rest to illegal logging and poaching.To make Heads of State take action, the Malaysian Nature Society (MNS) created a signature petition drive with Body Shop Malaysia.

The Aim: collect 100,000 signed petitions online and at Body Shop outlets, so that all of Temengor can be included in the Royal Belum State Park and fully protected.

The creative execution was fresh, simple and yet powerful. At first glance it shows an animal, but with a second glance a signature is seen. And it came with a very simple message – sign for Temengor and save an animal that makes the Forest Reserve its home. The execution was most appropriate for both the Malaysian Nature Society (MNS) and Body Shop Malaysia too – as both companies continuously strive towards making the world a greener, cleaner place.

While the campaign is still ongoing, we’ve had great success so far. We have helped MNS and Body Shop Malaysia collect 81,000 signed petitions and the number is still increasing. We hope to reach the targeted number of 100,000 signed petitions by World Environmental Day on 5 June 2011.