Talking about abuse can seem impossible. In this flyposter, to represent the feeling of frustration, the boy's mouth has been physically ripped off. These posters were placed on sites where permission had been granted.

The difficulty that a teenager has in talking about abuse was communicated by having a poster of a teenager with the mouth area ripped out. This rip looked genuine and was a powerful visual on the poster sites of the underground.

88% of children agreed that the advertising showed them that abus can be stopped if you talk about it (NOP). Calls to the NSPCC rose by 124% in just six weeks. The number of children visiting the website also increased from 4000 to over 32000. and over two million information leaflets were requested by schools around the country - 100% more than was predicted.