We shot 12,000 movie clips, each per word or sign and then programmed a powerful grammatical engine that related Spanish language grammar with sign language grammar and the movie clips.

We built a well designed micro-site and an app with this technology in order to translate every phrase from Spanish to sign language properly, thus creating a great user experience and the possibility of sharing these messages in Facebook or Twitter.

The objective of this campaign was to get closer to the deaf community and try to understand each other. We changed hearing people’s view of the deaf community and sign language. In numerical terms, the app was downloaded 500 times in the first week and we had 100,000 visits in the micro-site.