Cannes Lions
STRIKEFORCE COMMUNICATIONS, New York / GILEAD / 2015
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Description
No one wants to be forgotten. Especially the more than 3 million people living with a serious disease like hepatitis C.
Left untreated, hepatitis C can lead to liver disease and even liver cancer.
Unfortunately, until recently, Hep C has received a lack of attention due to the arduous, complex and relatively ineffective treatment options available. With few places to turn, patients were left with little hope. They felt alone and forgotten.
Through insight, empathy and understanding the “Forget Me Not” film connects with patients letting them know that they haven’t been forgotten.
“Forget Me Not” is a beautiful photographic expedition of the human soul. It was filmed it in the desert of the Cochella Valley in Southern California with the goal of having unique backdrops like the Salton Sea and Josua Tree National park or a Dwell house in Desert Hot Springs. Every scene was shot at 120 frames so that the viewer could absorb the individual power of our characters.
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