Healthysexual brings “health” and “sex” together to make a new word and a new way to be in the world. It’s about what you do to be proactive about your sexual health; not how you are or what you like to do in the bedroom.

It’s sexual health that empowers individuals to take control and know their prevention options including medicines like PrEP. It’s a reimagining of ‘safe sex’ to be more positive and inclusive of the prevention options we have now.

Healthysexual breaks through the anxiety and stigma that prevents people from taking effective action. It is a fun, inclusive, and sex-positive campaign that promotes awareness and healthy sex.

Healthysexual was created to help people take action—to help them develop healthier sexual behaviors. And it’s meant to reach people where they are, in the way they communicate.

We’ve created a series of scenarios representing our target audiences in Healthysexual situations. They present broad “cornerstone” sex-positive messaging around topics like testing, prevention, and communication.

At launch, executions lived in print, online advertising, video (e.g. Youtube pre-roll), and other paid media (banner ads and paid search). Exciting and engaging creative drives to deeper online content.

Social content is much more goal-oriented. We have the space to dive deeper into specific topics and big ideas and offer practical, actionable advice on discrete issues. Making this information sharable helps Healthysexual extend its reach and impact. Our initial entries into the social space are in Snapchat and Tumblr.

A common voice, color palette, and goal unify these elements into a well-defined brand.

Paid media promotions have driven over 203 million digital impressions resulting in 1,096,018 visits to the Healthysexual Tumblr page. Healthysexual Tumblr posts have been seen over 44 million times (44,761,611 impressions) and the page has 22,693 followers.

Our messages are drawing strong positive reactions with our audience:

? “Healthysexual is giving me more information and advice than the Oklahoma public school sex ed ever did.”

? “Another important message from HS”

? “This appeared on my dash and must be shared”

? “Yass”

? “I don’t even care that this is an ad. I love the GIF.”

? “LGBTH (lesbian, gay, bi, trans and healthy)”

Articles: http://bit.ly/2oQuSaG

Organization reblogs:

? http://bit.ly/2o9xp02

? http://bit.ly/2oPvRas

Many are going further by becoming Healthysexual advocates with campaign posts receiving over 70,000 reblogs (70,458) and multiple messages going ‘viral’ by receiving over 9 generations for sharing.