Cannes Lions
215 McCANN, San Francisco / MICROSOFT / 2018
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To those not familiar with the sport, auto-racing games can often seem overly serious and complex. The types of titles reserved solely for diehard enthusiasts who understand the intricacies of professional driving.
This year Forza Motorsport, Xbox’s top-selling racing franchise, set out to change that perception with a film designed to bring non-hardcore fans into the fold. Filming an on-track game of musical chairs, we created an open invitation to both racing fanatics and casual gamers that highlights the simple joy of racing, offering everyone the opportunity to choose a dream car, grab hold of the wheel and take the lead.
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