Cannes Lions
YOUNG & RUBICAM BRANDS, Bogota / FUNDACION TECHO / 2014
Overview
Entries
Credits
Execution
It was relevant because the action helped raising funds to eliminate extreme poverty in Colombia, which is the main purpose of TECHO all around latin america.
Outcome
The wrapping paper was sold in malls, department stores, internet and on the street. At the end we raised enough funds to build 350 houses for 350 colombian families that used to live in extreme poverty.
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