The fragrance “Originals Pour Homme” is the first scent from adidas that will be sold exclusively in perfume shops. The fragrance microsite adapts adidas Orginals’ successful street fashion concept “Celebrate Originality” to the world of fragrance.

The fragrance campaign’s main visual is implemented as three doors which open into the three main sections of the microsite.The new fragrance should be promoted for image and awareness. The website gives users the chance to get information about the new fragrance in an appealing and creative manner.

Target group: Internet-savvy consumer, preferring trendy, sportive “must-have-street wear” as well as a fitting scent.