Jean Paul Gaultier delivers the first video lesson in “French kissing” on web and mobile. Each in its own way, Jean Paul Gaultier perfumes teach you the art of the “made-in-France” kiss. For men, kiss like Le Male, Le Male Terrible or even Kokorico. For women, kiss the Classique, Classique X or Ma Dame way.The website and mobile site introduces an original and exhilarating way to rediscover the couturier’s perfume range, by testing the seductive powers of each fragrance. All kisses become a "social object" in itself and can be shared on Facebook, Twitter or email to boost the visibility of the initiative.Every perfume has its own personality and style. As a result, The Art of the French Kiss provided consumers with an original product experience in order to emerge vs competitors during Valentine's Day. By experiencing the different kisses, consumers have been seduced by the perfumes' universe which generated additional sales thanks to a drive-to-eShop approach.The operation went viral across social networks, blogs, press and even television which made the Art of the French Kiss a huge success on an image point-of-view.Regarding the qualitative results, + 80% of unique visitors on the Jean Paul Gaultier website+ 30% traffic on the eShopAnd last but not least, more than 450,000 kisses were exchanged in a week!

Jean Paul Gaultier delivers the first video lesson in 'French kissing' for Valentine's day. Each in its own way, Jean Paul Gaultier perfumes teach you the art of the 'made-in-France' kiss. For men, kiss like Le Male, Le Male Terrible or even Kokorico. For women, kiss the Classique, Classique X or Ma Dame way.The website introduces an original and exhilarating way to rediscover and be creative with the couturier’s perfume range. In addition to the digital support, we implemented some interactive billboards where people had the opportunity to share their kisses on giant screens in Paris.

The operation went viral across social networks, blogs, press and even television which made the Art of the French Kiss a huge success from an image point-of-view.Regarding the qualitative results, + 80% of unique visitors on the Jean Paul Gaultier website+ 30% traffic on the eShopAnd last but not least, more than 450,000 kisses were exchanged in a week!