A whole new product was developed by a joint effort between agency and client , perfect to be launched in a determined season, and resulting not only in sales, but in a strengthened relationship between brand and consumer.

By only using Facebook and P.O.S. material, the strategy achieved:

Over 13.000 Franken Wraps were sold in a little over a week, almost what a “star product” sells in a month.

The product is now an official part of the brand’s annual promo calendar.

Taco Bell International selected the strategy as a Best Global Practice, to be replicated in other markets.