Cannes Lions

WAFFLE TACO - GUESS WHO LOVES IT (RONALD MCDONALD)

DEUTSCH, Los Angeles / TACO BELL / 2014

Case Film

Overview

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Overview

Description

How do you start a breakfast war? Hijack one of the world’s most well-known mascots to use against your greatest competitor. We gathered together dozens of real people named Ronald McDonald to try Taco Bell’s new Waffle Taco and asked them what they honestly thought. And guess what? They loved it.

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