Land Rover asked Wunderman to adapt the above the line campaign for the Freelander Urban Chic model. The offline graphic played with the idea of 'How much does freedom cost?' and showed a Palace worth 25m euros, a private island worth 19m euros and a ship worth 101m euros ..... set the price for freedom. Freedom costs 238 euros/month. We could not use the monthly quota since it needed special approval from the Bank of Spain and there was no time so we decided to use the final price of the car.