We want to introduce this brand new technology to mass consumers via genuine diabetes sufferers. Through their own words and their own perspectives, we introduce the technology in an authentic way that showcased how the system helped each of them manage their diabetes and positively transformed their lives.

In this execution a diving instructor David explains how the obstacles he went through to become the first diabetic to qualify as a diving instructor in France. The Freestyle Libre, being waterproof, allows him to continue on with his daily activities and still keep an eye on his health.

The pre-launch documentaries helped generate many pre-orders. With the TV launch, the blogger reviews, Facebook groups, Twitter chatter and Instagram hashtags attracted thousands of interested users, with many happily and proudly showing off their Freestyle Libre device.