It is an entirely new way for people with diabetes to monitor their glucose levels painlessly and wirelessly, helping them manage their diabetes and daily lives.

The Freestyle Libre system uses an advanced, coin-size sensor that is worn on the arm for two weeks at a time. The water-resistant sensor, held in place with a small adhesive pad, contains a tiny filament inserted just under the skin to automatically measure and store glucose readings. Swiping the scanner over the sensor instantly displays present, past and future glucose data.

The pre-launch documentaries helped generate many pre-orders. With the TV launch, the blogger reviews, Facebook groups, Twitter chatter and Instagram hashtags attracted thousands of interested users, with many happily and proudly showing off their Freestyle Libre device.