The objective of the campaign is that we all become aware, during the Friend’s month, of the fact that on the Internet we have all our contacts as if they were Friends, but in fact they are not, because true real friends are just a few special ones.  The campaign focuses on recovering the value of real friendship by greeting and calling them “friend” only to those who will always be by your side without expecting nothing in return, setting them apart from relatives, acquaintances, those one-night-out contacts, etc.