Bradesco sponsors “Cirque du Soleil Alegria” in Brazil. Complementing the sponsorship, we created a Bradesco’s stand inside of the event and invited people to record a video and send joy to others. Our strategy was to collect information of Bradesco’s mailing, engage people with our sponsorship and disseminate the show. All videos were hosted in an exclusive micro site and in just one month we had 5.361 visits to Bradesco stand, resulting in 1.826 videos. After four months the results were 13.948 page views, viewed around 14 countries, and 4.329 videos distributed. The result was really expressive and positive to Bradesco.