Cannes Lions
AVRETT FREE GINSBERG, New York / NESTLE / 2010
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Description
In this campaign, Friskies Cat Food sets out to answer the question that has intrigued cat owners for years – what is my cat thinking? Friskies seeks to provide the answer by giving consumers a playful peak into what their cat might be imagining when they eat Friskies. In this spot, a can of wet cat food pops open, sparking a fantastical adventure for the cat where chickens play musical instruments, turkeys dance, cows float and fish fly. A charming song replaces traditional voiceover and acts as a memorable soundtrack to the cat’s magical journey.
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