Cannes Lions
ALMAPBBDO, Sao Paulo / MARISA / 2013
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We see different characters giving weapons to their enemies. A bear gives a bear trap to a hunter. A dragon gives a spear to a knight. Goliath gives David a stone. A super then appears asking if you would give someone a weapon to be used against you. Then we see a man giving his girlfriend a harmful weapon: some very sexy lingerie.
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