People don’t seem to notice each other anymore these days. Everybody’s always so focused on the screens of their devices. And Marisa, a brand that creates fashion so women won’t go unnoticed, decided to change that.

We reminded women of the power they have when they’re wearing the right clothes, at the right moment.

In addition to that, the brand managed to win over the hearts of a new, younger audience that is used to meeting new people on theInternet every day.

Many women once again saw the brand as young and innovative. Even after the debut of global players in Brazil, the brand is still considered a great choice in its segment.

Jackets produced for the campaign were sold in less than one week. Marisa customers asked the brand to reedit the jacket that puts then at the centre of attention.

Results:

• All the 150 jackets were gone in less than 72 hours after launch;

• 84.712 new fans at Facebook;

• 13% growth at the e-commerce sales;

• More than 150.000 consumers impacted in Marisa stores;