Cannes Lions
FISCHER & FRIENDS, Sao Paulo / MARISA / 2012
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Overview
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Credits
Description
Generate buzz and visibility with the lowest investment possible.
Execution
Based on the ultrasound´s image, we printed (in white) the baby´s image on a black t-shirt.
Outcome
The US$ 100 of investment generated 20 thousand clicks, 31 thousand accesses to the virtual store, an increase of 15%, sales that generated an income of US$ 30.000 and US$ 100.000 in spontaneous media in the main digital vehicles in Brazil.
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