Cannes Lions

MARISA

FISCHER & FRIENDS, Sao Paulo / MARISA / 2012

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Generate buzz and visibility with the lowest investment possible.

Execution

Based on the ultrasound´s image, we printed (in white) the baby´s image on a black t-shirt.

Outcome

The US$ 100 of investment generated 20 thousand clicks, 31 thousand accesses to the virtual store, an increase of 15%, sales that generated an income of US$ 30.000 and US$ 100.000 in spontaneous media in the main digital vehicles in Brazil.

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12 items

2 Cannes Lions Awards
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