Cannes Lions
HAVAS WORLDWIDE DÜSSELDORF, Dusseldorf / N-TV / 2016
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Description
In our radio ad we explain a complex and not very interesting process in detail. In this case the chemical composition of an explosive liquid. Then we put this situation into a context, that makes it very relevant for all of us. In this spot we show that we don’t talk about any chemical composition, but about a Molotov cocktail, which is thrown into a refugees centre.
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