The aim of this campaign was to communicate n-tv's stock market competence. Not an easy task in the rather rocky times experienced by the stock market in the fourth quarter of 2001. In order to awaken interest in stock market news, this campaign emphasised the playful elements that could otherwise seem trivial. The target group is in relationship to the target group which was defined for the print campaign: people between 25 and 50 with higher income and a better education.