Inspired in the Insight ¨When you live alone you can enjoy more what you like¨ a TV spot was created where we communicated the prize of the promo: the possibility of moving out of your parent´s home and having a living space of your own. The brand gave the winner of the promo an apartment.

With the promotion, Beldent Gums turned into the independence facilitator, strengthening its bond with its main target, and making the sales go up 30.9% with respect to the same period of the former year.