The rate of new HIV infections is on a decline globally, except in seven countries including the Philippines. Every day, an average of 30 people is found to be HIV-positive, 60% of whom are 15 to 24 years old and who prefer unprotected sex.

According to studies by the safe-sex advocacy group Red Whistle

Young people do not respond to HIV prevention campaigns that use fear

and hard facts. The group’s research further indicated that a lighter approach would be more engaging.

So we created an educational campaign that embraces their sexuality

and their preference for sex without condom.