Cannes Lions
TBWA\SANTIAGO MANGADA PUNO, Makati City / THE RED WHISTLE / 2019
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According to UNAIDS, the Philippines is the country with the fastest growing HIV epidemic in Asia, with 68,000 patients diagnosed every year. 8 out of every 10 reported cases are young males who have sex with males without protection. Research shows that they don’t use condoms during sex because for them, unprotected sex is more pleasurable.
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