This experience made people rethink their attitude toward homeless life. The relevance of the idea convinced Dusseldorf’s governing mayor Dr. Marie-Agnes Strack-Zimmermann to become honorary patron of the event. Cinema owners in Stuttgart, Dresden, Recklinghausen and Frankfurt recreated the event in their respective cinemas and several more events are already planned for winter next year. The management of Radiohead and ex-homeless singer Daniel Mustard also donated their song 'creep' for free.

Results to date: about €30,000 in donations, 65,000 TouTube views of the case study, reports in more than 200 international blogs, as well as in local newspapers, magazines and TV channels.

Because of the media coverage, we created a microsite to extend the donation period.

Cinema owners in Stuttgart, Dresden, Recklinghausen and Frankfurt recreated the event in their cinemas and several more events are planned for winter next year.