Cannes Lions

FRUIT AND WALNUT SALAD

DDB CHICAGO, Chicago / MCDONALD'S / 2006

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Fresh fruit in the fast-food world is a rarity, and that’s why McDonald’s wanted to create a healthy buzz around the introduction of the Fruit & Walnut Salad. The integrated “Get a Fruit Buzz” campaign made people stop and take notice. Leveraging rich media on relevant web properties was a way to engage the audience, showcase product attributes, and create buzz around the news of fresh fruit at McDonald’s.

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