Cannes Lions

FRUIT DRINK

CLEMMOW HORNBY INGE, London / BRITVIC / 2006

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How far would you go to dramatise refreshment?We went to Swansea (not San Francisco, like Sony did) and dumped loads of fruit.Proving you don’t need a big TV budget to have a big impact. A truck full of fruit and some non-traditional online media will do just fine.

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