Cannes Lions
BBH, London / BRITVIC / 2009
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Description
Take two fruits, mix them together, and you have something infinitely more exciting, in the shape of the fruit drink J2O. These ads are based on the same concept. They take two scenes from recognised film genres and swap the soundtracks round to make each clip funnier and more enjoyable. As the end-line says, ‘It’s metter to bix things up’.
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