Partnering with Clear Channel, we handpicked Grammy-Award winning superstar Ne-Yo and platinum-selling artist Cher Lloyd to create a first-of-its-kind collaboration, giving fans an unprecedented opportunity to contribute to the creative process of an original song.

Music lovers helped inspire the songwriting process by sharing what “It’s All Good” means to them at the Fruttare US Facebook page or by using the hashtag #ItsAllGood on Twitter or Instagram. Leading up to the release of the song, music-lovers could visit the Fruttare US Facebook page for an inside look at Ne-Yo and Cher as they write and record the song and view the social submissions from fans across the country in real-time. The socially-inspired single, called “It’s All Good” was released in June and was performed live for the first time at the iHeart Radio Music Festival in Las Vegas in September.

We saw massive engagement with Fruttare’s first-ever socially inspired song, and achieved double digit sales growth almost every single week since March. Brand awareness has reached 51% against Millennials, 40% higher than originally anticipated, and phenomenal for a brand that launched less than a year ago. The campaign garnered 600,000+ fans on Facebook and 600,000+ views of the “It’s All Good” lyric music video on YouTube. The brand received over 1.4 billion PR impressions and the biggest compliment in the social space: 31% of all references of the term #itsallgood on Twitter were related to the Fruttare brand.