We created the Lamest Car Mag Ever - "Average Car Magazine".

Firstly we ran a lame “cover” upside down on the back of a hotted up car magazine. Then we placed them in newsstands - creating a whole new mag for the price of an insertion. When our curious rev heads picked it up to see what the deal was, they were hit our message _ “We don’t do average, We do awesome!

The "Lamest Car Mag Ever" then lived on in lounge rooms across Australia.

During the month of publication Just Car Insurance received it's record number of enquiries, resulting in a 37% increase in new members.