Just Car Insurance wanted to tell its audience of young car lovers that, unlike other insurers, they would insure an unlimited number of car modifications.

To do this we enlisted one of the country's top Hip Hop producers, Jan Skubiszewski, to modify our voice-over throughout the ad. Proving that Just Car Insurance weren't afraid of modifications.

The Canvas 2 Kickass promotion set out to prove that Just Car is an insurer that’s not scared of modified cars. It let everyone in Australia help build the country’s most kick-ass modified street ride. For 12 weeks we opened the doors to the ultimate workshop, rigged up with webcams, so Aussie Rev Heads could follow through our website (canvas2kickass.com) as Australia’s premier mechanics, panel beaters, audio experts and auto professionals got to work applying the elements they voted on (everything from what car we started with to wheels, interior, body kit, paintwork etc). No matter what voters did to the car, Just Car Insurance insured it at the end.

The Canvas 2 Kickass promotion netted 26,000 registered participants, totaling over 110,000 individual votes. The website attracted over 1.1million page views, which directed 96,000 visitors to the Just Car Insurance quote page. Importantly, a total of 10,095 new policy quotes were generated during the course of the campaign. Over 10,000 Facebook fans now 'like' JCI - the most for any insurance company in Australia.