In Thailand, office workers spend more time in the office than people in any other Asian country. On average, Thai office workers spend 51 hours at work a week. That is more than 10 hours a day. The number is much higher than the weekly global average of 36.3 hours. As leaving work for more than a few minutes during office hours can be inconceivable, even for lunch, many Thai office workers either have a quick snack or skip lunch altogether.

Believing in “Simple, Easy, and Delicious Moments for Everyone”, McDonald’s wanted to help the hardworking Thais by getting lunch to them or at least remind them to get lunch through the McDelivery service, which can delivery quality food directly at any office. Thai office workers should be able to get full anytime they stop.

9 of Thailand’s most popular burgers were recreated as small colorful icons to be used as the Full Stop Burger Interactive Banners, which replaced full stops in online articles in news websites such as The Nation News Portal.

The unexpected bombarding placements of the Full Stops encouraged interactions through hovering over the Full Stop with a cursor or tapping it on mobile phones. The interactions would expand the banner, and activate an animation of a mouth devouring the newly enlarged Full Stop Burger. The mouth would morph into an invitation for the targets to have a full stop, and then auto-redirected them to the McDonald’s website or the McDelivery mobile application where they could order tasty and satisfying burgers for lunch.

The Full Stop Burger Banners ran in online news articles for a week with a focus on morning news to lead the targets to order lunchtime delivery.