THE BUSINESS PROBLEM

Increased repertoire shopping means to ‘win’ Christmas you need to be consistently driving shopper missions for more than just the ‘Big Christmas Shop’.

THE BRIEF

Get the nation excited about how rewarding it is to choose Tesco this Christmas, and get them to shop at Tesco more frequently.

OBJECTIVES

1. Grow market share by driving frequency during the Christmas period

2. Maintain the emotional engagement that is crucial for Christmas advertising.

Christmas is infectious. But not everyone gets into the spirit at the same time. In this film, we tell the story of a Dad who goes ‘full Christmas’ from day one, but his teenage son doesn’t feel as festive.

When our Dad eats his first mince pie, he bursts into a Christmas Tree. As he interacts with Tesco throughout the festive period, he Becomes More Christmas at every turn. He sprouts decorations, lights, and eventually a star. People around him also Become More Christmas. All except his son, who is mortified by his festive dad. Ultimately the son fully embraces the Christmas spirit after being reminded of a childhood memory.

This film is a celebration of how we all get into the Christmas spirit in our own time, and the power of Christmas to bring families together.

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