Cannes Lions
PUBLICIS COMMUNICATIONS, Gurgaon / KHUSHII / 2010
Overview
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Credits
Outcome
On 26th December 2009, at the historic location of India Gate, it looked like all of Delhi was there to let go of its guilt with each balloon. The city of Delhi paid a whopping Rs. 1.2 million for its guilt. The funds raised from the campaign released joy that was worth every guilt it eased. 20 non government organisations benefitted from the campaign. Every one went home guilt free and happy.
Of course there were many who were guilty of not taking this opportunity. Khushii plans to give them another chance this year.
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