Cannes Lions

FUNDRAISING

LITTLE LAMB FILMS, Mumbai / KHUSHII / 2010

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How often do we get a chance to redeem ourselves from all that we're guilty of? Khushii, an Indian NGO, was giving people the opportunity to do just that by inviting them to an event where they could come and buy balloons, the proceeds of which would go to charity. The film shows people from different walks of life talking about all that they are guilty of but with their faces hidden behind a balloon. In this film, the balloon becomes symbolic of guilt as well as the ability to free oneself from that guilt, all at once.

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