Cannes Lions

FUNDRAISING FOR ELDERLY CHARITY

McCANN ERICKSON CHILE, Santiago / FUNDACION LAS ROSAS / 2011

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Overview

Description

This is a tv commercial for a foundation that provides care for the elderly people without means.A family tells its puppy that they can no longer have him at home with them, due to the high costs that having him imply: medicines, food, etc.A voice in off says: “IT´S EVEN MORE HEARTBREAKING WHEN THIS HAPPENS TO AN ELDERLY PERSON¨.

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