Cannes Lions

Funny because it's tru.

WORKINPROGRESS, Boulder / TRUTV / 2017

Film
Film
Film

Overview

Entries

Credits

Overview

Description

A VO announcer introduces the spot, “Get ready for new shows and new seasons on truTV.” We see Adam Conover jump into frame, spinning a record with a truTV logo on an old gramophone. The song plays, “Don’t you wanna watch this? These shows are so so good.” All seems normal until in a moment of frustration Adam says, “Hey, I am contractually obligated to do this.” We end on the spinning record with truTV logo and tagline.

Similar Campaigns

11 items

Shareable TV

WORKINPROGRESS, Boulder

Shareable TV

2017, TRUTV

(opens in a new tab)