Each poster shows a storyboard for a film. One talks about the fur trade, the other shows our trash destroying paradise. The catch is, one of the scenes on each poster/storyboard is a real picture from an Instagram post, revealing that we're part of each problem.

The campaign is a faithful remake of storyboards from films that are featured in the Wildlife Conservation Film Festival. And, like traditional film storyboards, an illustrator drew each scene, we added scene captions, transitions and technical language. To demonstrate the real brainstorming process of piecing a storyboard together, we added handwriting and notes taped to the layout.

Website traffic increased 30% and half of the tickets for the festival were already sold.