No one writes stories better than nature. This was the insight that inspired this campaign. The idea was to find true, amazing stories that happened between man and nature. Once we found these stories we decided to create snippets of screenplays based on these stories.

The design of the ads was intended to create maximum intrigue with an air of mystery- on first glance, it’s hard to identify the animal as a lion (Roar) or sea lion (Jump) in the framing. For press, it ran locally to support the city where events were taking place. The outdoor placements were concurrent with the festivals and other events. Traffic to WCFF’s website increased and ticket sales to events rose.

Placements were targeted to promote new events by the festival. Traffic to WCFF’s website increased and ticket sales to events were improved from the previous year, in addition to good attendance and the new events.