Create a different experience to the final consumer. Display products in a different way from the other popular Brazilian furniture and home appliance resellers. Change the view of the customer and create an involving atmosphere. Bring design to the place.

Concept spaces were created using colors and shapes to translate sensations such as well-being, warmth, joy, happiness. An architecture created to surprise and impact with its organic, wide and inviting lines and shapes. With clean design, this wide-open store innovates combining indoor and outdoor spaces and invites consumers to interact, experiment and feel the benefits of the products available in the store.The challenge was to create a concept store for Magazine Luiza, a popular Brazilian furniture and home appliance reseller and transmit the image of a competitive, innovative and daring company. The aim was to translate the brand DNA to their new customers in a fun, ludic and different environment.

Magazine Luiza MegaStore was the first concept store in its segment. Now they are a reference to their competitors, which forced them to rethink the POS and the way products are displayed in those places.