Micasa launched a surprising promotion: whoever is named after one of their furniture items in stock, can get it at half price. The furniture retailer has a lot of furniture and furnishing-accessories that bear the names of people as a product. There is, for example, a Tom bed, a chair by the name of Jakob and a children's table named Tina. Advertising for the campaign took place in various media. In addition to billboards around the shops and online advertising, three TV spots have been shot. The films displayed nicely, how the promotion gets the ball rolling and what customers will do to get the discount.

Advertising for the campaign took place in various media. In addition to billboards around the shops and online advertising, 3 TV spots have been shot. The films displayed nicely, how the promotion gets the ball rolling and what customers will do to get the discount.

More orders for the catalogue in a month, than in the entire year before. The website received twice as many clicks as usual, and of course, many happy customers!